Rapporter & Guider

Gaming Best Practice Guide 2.0 2023

The purpose of this best practice guide is to help you, as marketeers, gain a deeper understanding of the opportunity that gaming offers to help drive growth for your business (whatever your business).
Within this document we cover the monumental growth of gaming as an entertainment channel, the audiences who are engaging and the opportunities within gaming for brands as a communications channel (both channels and formats…. from in-game advertising to eSports).

By doing this we hope to dispel some of the mystery and help more brands get into gaming with practical guidance. This report was written by members of the Swedish IAB Gaming task force and is updated annually.

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