Coalition for Better Ads är en global standard motsvarande vår Annonsvänliga Sverige. IAB US och IAB Europe är delaktiga i arbetet och 2018 integrerades CfBA med Annonsvänligt Sverige.
Internationella artiklar om Coalition for Better Ad, adblockers och reklamtrötthet
Google’s ads boss says trust is the biggest issue facing the web, SiliconRepublic, Sep 20 2018
Google Ads SVP Ramaswamy Defends Data Practices At Irish Summit, AdExchanger, Sep 19 2018
Ad blockers
Adblock Plus maker has a new taskforce to fight publisher efforts to reinject ads, TechCrunch, Sep 19 2018
Ad blocking commentary/solutions
Advertisers Get Annoyed By Ads Too, eMarketer, Sep 14 2018
News24 blocks users with Ad-blockers, MyBroadband,Sep 19 2018
Myth: Interstitials are bad, Venture Beat, Sep 20 2018
Coalition for Better Ads/Better Ads Standards
In Focus, The Dilemma of Digital Advertising, Valor Economico, Sep 12 2018
CBA Roundtable at DMEXCO / CBA presentation at the IAB Europe Board meeting, Sept 11 2018
IAB Austria shields Sitebar, IAB Austria, Sep 10 2018
Digital Trust Initiative: BVDW creates comprehensive certification in digital marketing, BVDW, Sep 6 2018
Ad blockers
AdBlock Plus Parent Eyeo Ventures Into Programmatic, AdExchanger, Sep 11 2018
Brave browser dumps Google search in France, Germany, CNET, Sep 13 2018
Brave browser to embrace Google Chrome extensions, CNET, Sept 6 2018
Ad Blocking Commentary/Solutions
UK ad blocking boom peters out in latest survey snapshot, The Drum, Sep 7 2018
Most marketers have had negative experiences in their digital marketing, AMAA survey suggests, Mumbrella, Sep 14 2018
Ad blocking, card payments, GDPR compliance: 5 killer stats to start your week, Marketing Week, Sep 10 2018
Ad blocking rates on smartphones rise in Germany – eMarketer, Telecompaper, Sep 7 2018
UK ad-blocking slows to fall behind France, Germany and US, Campaign, Sep 5 2018
Coalition for Better Ads/Better Ads Standards
Coalition for Better Ads publishes decisions of its Interpretation Panel.
TabMo and Playground xyz raise the creativity game in mobile advertising, Net Imperative, Sep 3 2018
Ad Blocking Commentary/Solutions
In the UK, Publishers and Marketers See Ad Blocking as a ‘New Normal’, eMarketer, Sep 5 2018
Ad Blocking in the UK begins to stabilize, Net Imperative, Sep 5 2018
Gen Z And Mobile Are A Developing Ad-Blocking Nightmare, MediaPost, Sep 6 2018
In France, Digital Ads Are Often Viewed as Intrusive and Irrelevant, eMarketer, Sep 6 2018
In Germany, Use of Ad Blockers Driven by Security, Privacy Concerns, eMarketer, Sep 7 2018