Spies A / S

Kund: Spies A/S – Weather based dynamic digital create.
Kampanjperiod: Week 37-39, 2017
Produktionsbolag: Liveposter (they handled the HTML-feed function)
Mediahus: Clear Channel
Mediabyrå: Posterscope (herunder Liveposter.com)
Format: Metro Play
Kort beskrivning av kampanjutformning och upplägg: Spies inspires the Metro passengers with tailored content according to the Danish weather
With a dynamic approach to Digital Outdoor, Spies inspired the passers-by with customized content adjusted to the Danish weather. Using the most central point of Copenhagen as the weather location, content and messages varied according to the daily weather: day and night, rainy, cloudy or windy. The weather data was sourced by darksky.net.