Viewable Impressions across Europe – This complimentary live webinar marks the launch of the IAB Europe Viewable Impressions White Paper

February 11 2015 kl 15.00

Join this 1 h webinar to learn about:

  • The viewable impressions landscape in Europe
  • Viewable impressions within the context of the wider metrics portfolio
  • Perspectives from digital advertising stakeholders and markets across Europe
  • Technical and commercial considerations for trading on viewable impressions

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Delivering brand advertising effectivness with digital

February 24 2015 kl 15.00

Learn about how digital advertising can deliver brand campaign key performance indicators with case studies from across Europe, using both digital and cross media.

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Genomförda

Introduction to the European Self-Regulatory Programme on OBA – For Advertisers

November 24 2014 kl 16:00

The webinar took place on Tuesday, November 25 2014 at 4 PM CET.

Throughout the 1h event, we addressed the following topics:

  • Main obligations
  • Role of advertisers
  • Obligations of advertisers when acting as third parties

Läs mer här!

 

 

Introduction to the European Self-Regulatory Programme on OBA. For Agencies

23 september 2014, kl 16:00

The webinar took place on Tuesday, September 23 2014 at 4 PM CET.
Throughout the 1h event, we addressed the following topics:

    • Main obligations
    • Role of agencies
    • Obligations of agencies when acting as third parties.

Läs mer här!

 

 

Online Behavioural Advertising in EU: How to improve your campaign effectiveness?

2 juli 2013, 16:00 (60 min)

More and more compliance measures are compelling advertisers, agencies, and publishers to provide their consumers with privacy controls when serving Online Behavioural Advertising (OBA). The Self Regulatory Principles for OBA have been developed through a cross-industry effort at European level, and compliance is enforced by the national Self-Regulatory Organisations (SROs).
Join Ionel Naftanaila (EDAA) and Rick Armstrong (TRUSTe) for an informative webinar on the ever changing regulatory challenges and learn about solutions to help you comply with industry’s Self-Regulatory Programme.

Attend this webinar to:

  • Understand the Self Regulatory Programme for OBA in the EU and how it impacts your business.
  • Learn why you need to think about your OBA strategy in order to mitigate risks and avoid violations of new industry rules.
  • How to build a privacy strategy and solution for compliance in your OBA advertising.
  • Understand the technologies that are available, thus enabling you to develop a plan.
  • Learn about TRUSTed Mobile Ads, approved icon provider of the EDAA.

Läs mer här!

 

IAB Global Mobile Advertising Revenue Webinar

27 juni kl 15:00 ( 60 min) Nytt datum 9 juli

Join IAB Europe, IAB US and IHS Electronics & Media for a snapshot of worldwide mobile advertising revenue for 2012 and highlights of key trends about the global mobile advertising market.

You will learn about:

  • Global mobile advertising trends during 2012
  • Mobile advertising growth in the following regions: Europe, North America, Latin America, Asia-Pacific, Middle East and Africa
  • Growth of advertising by format: Display, Search and Messaging
  • Trends in the mobile world that are drivers for mobile advertising
  • Space is limited. Register today.

About the research:

IHS Electronics and Media authored the research based on mobile ad spend reported by IABs. They harmonised the data and employed statistical and econometric models to infer a global market size, split across major global regions and main digital advertising formats.

Speakers:

Alison Fennah, Vice President, Research and Marketing, IAB Europe
Joe Laszlo, Senior Director, Mobile Marketing Center of Excellence, IAB (US)
Daniel Knapp, Director, Advertising Research, IHS Electronics & Media
Jack Kent, Principal Analyst, Mobile Media, IHS Electronics & Media

To find out more about digital ad spend please visit:

Europe: http://www.iabeurope.eu/index.php/digital-advertising/key-facts-statistics/
US: http://www.iab.com/adrevenuereport

 

2014 World Cup: A Global Mobile Perspective

5 juni 2014 kl. 18 (svensk tid) Webinar

Excitement is mounting over the 2014 FIFA World Cup. The largest event in global sport is a great opportunity not register2only for countries to come together in the spirit of friendly competition, but also to compare mobile internet use across countries, via the backdrop of the Beautiful Game. The IAB has commissioned a new primary research study across 11 countries assessing how and why people will be using their smartphones to follow the World Cup this year.

This webinar will present the findings of the research, to a global audience. Findings will include:
• A comparative look at how different countries are planning to use their mobile phones to keep up with the World Cup
• What kinds of World Cup ads on mobile that are likely to capture attention and enthusiasm based on different national affiliations
• Cross-screen usage around world when it comes to the World Cup
• The pivotal role social media will play in sharing the excitement surrounding the games with friends, family and other fans

Which country’s football fans are the most mobile savvy? Find out on 5 June, at 11AM Eastern time.

Countries covered:

• Australia
• Brazil
• China
• Colombia
• France
• Ireland
• Italy
• Japan
• Mexico
• UK
• US

Participation and Compliance – Online Behavioural Advertising Self-Regulation in Europe

Maj 27 2014 kl 16:00 (går att lyssna på i efterhand)

The webinar is scheduled to take place on Tuesday, May 27 2014, at 4 PM CET.

Throughout the 1h event, we will be addressing the following topics:

  • How do I join
  • What do I need to do to become compliant
  • Why should I join / what are the advantages

Data Protection – Webinar Ahead of the Parliament Vote – How the new rules will affect digital business?

10 september kl 15:30 CET 2013 – View the programme and register here.

In January 2012 the European Commission presented a proposal for a new Data Protection Regulation. These new laws will significantly impact the online advertising, media, market research and analytics industries. The leading European Parliamentary committee, the Civil Liberty Committee (LIBE) is likely to adopt its report in October 2013, with the fully plenary vote of the Parliament pencilled tentatively for December 2013.